Where advertising is heading.

circle_focusThe convergence of print, online, social media and multimedia creates the opportunity to capitalise on synergies between them, to extend a brand property or message pervasively. This requires careful planning up front. Rather than trying to adapt traditional media properties and messages to new media, we approach a campaign from the centre of the media sphere. Two trends that have emerged recently have changed the social media landscape and fabric.

Visualisation of content.

The rapid rise of image sharing on sites like Pinterest and Instagram, in combination with enhanced image capabiliities on social networking sites like Google+ and Facebook, creates a target market segment that is open and receptive to visual content.

Mobile use and sharing.

The possibilities of content distribution through the cost-effective mobile and content sharing channels are still only beginning to be seen.