INNATE SKILLS. INFINITE OUTCOMES
Where advertising is heading: The convergence of print, online, social media and multimedia creates the opportunity to capitalise on synergies between them, to extend a brand property or message pervasively. This requires careful planning up front. Rather than trying to adapt traditional media properties and messages to new media, we approach a campaign from the centre of the media sphere.
We understand how to exploit trends and changes. Advertisers are reacting to trends rather than mastering and exploiting them. Online media is transparent – performance can be monitored very easily, but the value of social media performance statistics is frequently overlooked.
Companies that are prepared and ready to explore the unfamiliar and the unknown are those that will thrive. This does not mean that the risks involved should be tackled blindly. A campaign partner who knows the landscape and has the insight to understand the risks and help you to make sense of them is invaluable in helping you to avoid the pitfalls that can hamper, rather than build, value in this unpredictable and threatening seamless, multiscreen world.
“Content precedes design. Design in the absence of content is not design, it’s decoration.”